Thursday, September 25, 2008

Warhammer Online: Mark Jacobs on the IP, Marketing and EA


Speaking directly to the experience working with the Warhammer IP, Jacobs credits the team’s strong familiarity with the franchise in terms of making it easier to develop. The third point that Mark made revolved around what he describes as the strong relationship with Games Workshop (the owners of the Warhammer IP) that the studio had even prior to getting the license.

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